Most of the hyperactive games are developed exclusively for mobile hardware, and they can stick to specific types of game mechanics: Innovecs is also ready to collaborate with your team either on game development or consulting in this area. And nowadays, there’s a variety of companies on the market designing games from scratch. Hyper-casuals as mobile games were pioneered by Ketchapp, then kept growing by studios such as Voodoo, Gram or BitMango. Simple and engaging fun captured the market and started generating serious revenue. Over the course of time hyper-casuals have gone viral, and in 2018 Voodoo reported 150 million active users every month, and 1.5 billion downloads from their portfolio. It was the very start of simple games availability for many home players. And in 1975 Pong was released by Atari in a home-version. Space Travel (1969) and Pong (1972) were created meeting most of the hyper-casual criteria described above. 70s arcades (coin-operated machines providing video gaming and placed in public places) was the prototype for these simple mechanics which have made mobile apps so popular now. Hyper-casuals are probably not so new as they seem to be. So, this entertainment is highly addictive.Īlexandre Yazdi, CEO of Voodoo, a popular mobile apps publisher, described hyper-casual gaming in his interview as ‘really focused on intense and interesting core fun’. It’s of no importance how much time the user has: it’s easy to play and no time needed to learn the rules. Hyper-casual is considered to be a popular genre due to intuitive mechanics providing players with a pleasant pastime. Let’s speak about their main features, mechanics, ways of monetization, top hyper-casual downloads and market trends to learn how this field of game development outsourcing can lead to high revenues via boosting ad-supported monetization. Moreover, in the ironSource blog, it’s calculated that hyper-casual players watch the ads 2x more than other gaming categories, and that is a clue to hyper-casual’s popularity in the market (they can be highly monetized). Hence, ad-supported monetization gives high revenues, and this type of game is in increasing demand on the market.Īs it was reported by Omer Kaplan, co-founder of ironSource (an advertising technology company), since January 2020, hyper-casual games have 17.6 million of daily installs, which is 12.5% of total downloads. They offer instant entertainment and simplicity while making gameplay addictive and engaging. Hyper-casual games are light-weight apps with plain mechanics.
0 Comments
Leave a Reply. |